Month: March 2024

CDC Food Safety

The CDC released information highlighting the before and after steps on how to grill safely. The inverted pyramid structure of the food safety information page could have effectively highlighted the most crucial information but failed to do so.

The lead is lacking in depth because it indicates food poisoning and food-borne illness but it never goes into further detail. While the body content is useful there are no direct quotes and the kicker ends abruptly while not ending on a call to action. The lead of the food safety information, talks about making sure food is cooked at a safe internal temperature. While this is the most crucial information it lies in the “Cook” section at the bottom. This design for the temperature information is hard to read on both the page and the infographic.

The CDC has done a sufficient job of capturing the main highlights of the information in the infographic format. This is because they cross-reference the same steps in both the flier and the infographic.

Design Principles

The food safety infographic provides information about the proper handling, storage, and cooking of food.

The headers are a repeat of the keywords in the safety information page. The words include “Separate”, “Clean”, “Cook”, ”Chill”, and “Refrigerate” which help reinforce the key overall message. The text is well-aligned but the layout is spaced out oddly. The headliners “Chill” and “Cook” are a little off in alignment compared to the other headliners. Also, in the “Cook” section the temperatures are ill-aligned.

The infographic shows seven key pieces of information that are unbalanced. For example, the photos in the “chill” and “Don’t cross-contamination” overlap with the other boxes and make it look messy. The text boxes are even but have unnecessary gaps such as cream-colored lines between them.

The graphic would have been more efficient if there were six boxes to make the infographics not uniform. The use of whitespace is poorly used because the photos or fronts are too big with spaced-looking gaps.

https://silverleafmanagement.com/grilling-safety-tips/

The photos are also very misleading because the infographics are supposed to be about cooking seafood, meat, and other poultry food. The pictures show more vegetables in the photo, which is not in line with what the infographics talk about.

Overall, the CDC has done an alright job capturing the main highlights between the information within the website page and the infographic.

Building relationships with well-written issue statement

It is imperative to connect with your audience within your organization through a well-written issue statement. A two-way communication system from the customer to the client can help build trust and the reputation of the organization. Agenda setting can help provide information to the audience and help the organization become proactive in any issues that are important to the customers. Other factors in building trust include emotional appeal, values, and activism.

https://www.crocs.com.au/croctober/croctober-2023.html

Defining your target audience

Defining your target audience is extremely important regarding receiver bias. This is how an individual decodes and perceives a message. To have the target audience understand a message segmentation is used. In demographic segmentation, it is imperative to know the gender, ethnicity, age, occupation, etc. of whom you are targeting. Psychographic segmentation encompasses the values, personality, and lifestyle of the target audience. Overall the segmentation helps us choose which platform including social media, magazines, radio stations, newspapers, and events we should be promoting for the target audience.

Barbie’s demographic is girls all ethnicities between the ages of 5 to 14 in elementary school. The kids’ psychographic segmentation includes a playful and imaginative personality, with values of curiosity and confidence. Since children utilizes social media, the Barbie Instagram targets kids and shows that can be anything they desire, hence, using forms of kids segmentation.

“Ethical” Components

Components are presented within a public relations campaign for it to be ethical. Social responsibility is a component when the company takes initiatives, through philanthropy, environmental sustainability efforts, community engagement, and social causes. Self-regulation adheres to ethical standards because it shows accountability in the company’s business.

The audience also has to be aware what the company is doing ethically. This can help encourage the audience to become more positive about the company. Another component is if the company shows gratitude and customer appreciation to thank them for buying their product. Efficient communication, as well as respect, helps the campaign become ethically right in the long term.

https://www.linkedin.com/pulse/crucial-role-ethical-leadership-reflection-honor-past-o-sullivan

Controlled media is when the organization or company puts out the content period. In this form, the company would be accurate, transparent, and respectful. Uncontrolled media is when an individual that is not a part of the organization produces content. With external users, it presents ethical challenges due to manipulating or influencing coverage unethically. This form can also harm a company with criticism and could expose a company.

Uncontrolled Media Controlled Media

We can see this with the controlled media Kylie swimsuit campaign. On Instagram, the swimsuits fit the model and show no issue in regards to the material. However, when looking the uncontrolled media, individuals are disappointed in the see-through material, the lack of coverage, and the poor fit.

https://www.distractify.com/p/kylie-jenner-swim-tiktok-reviews

Writing Styles

Creating compelling content across various platforms requires a tailored approach to suit each medium’s unique characteristics.

A blog focuses on crafting original, informative pieces with attention-grabbing headlines and a journalistic writing style that’s brief yet engaging. It provides timely updates and ensures high-quality writing.

Feature writing thrives on human-interest stories, soft narratives, and insightful interviews. The writing highlights individuals with strong quotes while using an inverted pyramid. The writing ends with calls to action for reader engagement.

https://www.yaagneshwaran.com/blog/inverted-pyramid-content-writing/

Social media demands concise, attention-grabbing captions with a consistent persona, tone, and visual style. This platform fosters two-way communication through tagging and strategic hashtag use.

Press releases serve to garner media coverage, following APA style and the inverted pyramid format for maximum publicity impact. The release is used for publicity, product, or financial information. It features hard news leads, company statements, and boilerplate or company information. Incorporating these strategies ensures effective communication across diverse platforms, engaging audiences with compelling content.

https://www.wpromote.com/blog/seo/the-perfect-press-release-template

These writing styles share common goals of communication and engagement. They feature stories and provide information about in individual or organization.